16.11.2009
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Super human/system
Generalizing flowcharts
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PICNIC registration actions
human approach
PICNIC registration flowchart
system approach
07.10.2009
Competitor analysis
Conclusions:
*Social networking facilities related to events exist mainly on the web. A link to reality on the events hardly exists other than exchanging formal information between people.
*Most companies approach networking related to events in a very formal way.
*Making people network both online and in reality in an informal/playful way is (still) a good opportunity to differentiate from other companies in this field.
*RFID is quickly becoming a popular used technology, also for events and interactive products and installations. In the near future it is likely tha a lot of new (close) competitors will emerge.
06.10.2009
Debrief
03.10.2009
How we do it.
The aweful way to deal with stuff.
(click on image)
01.10.2009
Aweful user research. Aweful result...
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30.09.2009
Observations from registration procedure in PICNIC'09
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Video compilation from day 1.
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Video compilation from day 2.
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Video compilation from day 3.
19-25.09.2009
The aweful team is doing field research at picnic.
What we want to know is divided in two themes:
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A] Macro research (context)
1. What parties are involved in the organization of the event? Why do they organize it? How do they fund it? How do they benefit from it?
2. Who participates in the event? Why do they participate? What are their motives and what benefits do different parties see in participating? Are there interests that conflict or enhance each-other?
3. What is the importance for networking for each different party? How do they use, develop and profit from their network. What do they invest in networking? What other networking media do they use?
4. What is the importance of exposure for different parties? Do they seek to widen their audience? sell their ideas? create an image?
5. What ways do people use to network? What does the ikTag offer that they wouldn't have without it? What benefit do different parties see in registering and using the ikTag?
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B] Micro research (usage specific)
1. What attracts people to the registration module? Where is the registration module located?
2. How do people approach the registration module?
3. How is the process of registering people in the network conducted?
- What is the sequence of use?
- What happens first?
- How is a new profile created?
- How is an ikTag linked to a profile?
- How long does the whole process take?
- What can go wrong?
4. Is the main objective/purpose of the process/registration fulfilled?
5. How do people behave while being registered?
6. In case of problems with the process, is there any frustration (or other emotions)?
7. What are the roles of the location and the context of the product in the emergence of usability problems?
8. What are the main disturbances around (noise, people, vehicles, etc)? How do they affect the users registration procedure?
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Research methods:
We will participate in the event, take part in the registration procedure, interview visitors and event organizers and observe user actions. Our observations will be filmed and documented for further analysis and reflection.
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See photo's on flickr
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Parallel to field research, a strategic oriented research is being carried out as well as literature study of media and technology, developments and network theory.
Understanding what "social network sites" and their evolution is a key aspect for our project. Mediamatic provides a service that connects people's "real life" with an online profile and community of acquaintances. The results of this research should focus on the development of this service to encourage "networking" in both the physical and the digital worlds.
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The goal of the Strategic research is to analyze the company and the current global situation in order to define a strategic direction the company should follow. Economical situation, technology developments, social trends, etc. will be analyzed to look for opportunities for the company. Then, a direction to follow will be defined, related with new products, new markets and new customers.
The analysis of the company encompasses: analysis of the company’s identity and image. Analysis of the product portfolio and the technology used in such products. Current customer analysis. Financial analysis.
The external analysis consists on analyzing the current global situation. On the one hand, global trends will be analyzed: Demographic, Economical, Political, Ecological, Socio Cultural and Technological. On the other hand, a market analysis related to the company will be conducted: competitor analysis, potential customer analysis.
17.09.2009
We got a plan now
